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JPEG is good for images where the color changes fluidly throughout the image, like in a photograph, whereas PNG files are good for images with relatively few colors, such as a drawing of a flag, a chart, or a map; note that sometimes SVG is better. Just automatically converting to PNG will almost never produce a good image.
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Compared to JPEG, PNG excels when the image has large, uniformly colored areas. Even for photographs – where JPEG is often the choice for final distribution since its lossy compression typically yields smaller file sizes – PNG is still well-suited to storing images during the editing process because of its lossless compression.
In general, if you have a good image that is in the wrong format, convert it to the correct format before uploading. However, if you find a map, flag, etc. in JPEG format, only convert it to PNG if this reduces the file size. For further advice on converting JPEG to PNG, see Wikipedia:How to reduce colors for saving a JPEG as PNG.
optipng -o7 file.png advdef -z4 file.png pngout /ks file.png deflopt file.png Each of these utilities uses a different, more sophisticated "deflate" compression method variant on the PNG and generally produces a smaller file when run after the other tools. If the smallest result matters, try some experimenting to see what produces the best result.
The JPEG (Joint Photographic Experts Group) format can produce a smaller file than PNG for photographic (and photo-like) images, since JPEG uses a lossy encoding method specifically designed for photographic image data, which is typically dominated by soft, low-contrast transitions, and an amount of noise or similar irregular structures.