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Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Bayesian structural time series (BSTS) model is a statistical technique used for feature selection, time series forecasting, nowcasting, inferring causal impact and other applications. The model is designed to work with time series data. The model has also promising application in the field of analytical marketing. In particular, it can be used ...
Bitemporal modeling is a specific case of temporal database information modeling technique designed to handle historical data along two different timelines. [1] This makes it possible to rewind the information to "as it actually was" in combination with "as it was recorded" at some point in time.
In the absence of further exposures adstock eventually decays to negligible levels. Measuring and determining adstock, especially when developing a marketing-mix model is a key component of determining marketing effectiveness. There are two dimensions to advertising adstock: decay or lagged effect. saturation or diminishing returns effect.
Multiple independent timeframes, in which time passes at different rates, have long been a feature of stories. [15] Fantasy writers such as J. R. R. Tolkien and C. S. Lewis have made use of these and other multiple time dimensions, such as those proposed by Dunne, in some of their most well-known stories. [15]
A time series database is a software system that is optimized for storing and serving time series through associated pairs of time(s) and value(s). [1] In some fields, time series may be called profiles, curves, traces or trends. [ 2 ]
“The admission and marketing staff would tell them, ‘This is the new hospice, we are not for dying people, the rules have changed, we can just help you.’” This type of aggressive marketing, a hallmark of the for-profit companies, has changed the industry. Initially, hospice was mostly considered a refuge for cancer patients.
SETAR models were introduced by Howell Tong in 1977 and more fully developed in the seminal paper (Tong and Lim, 1980). They can be thought of in terms of extension of autoregressive models, allowing for changes in the model parameters according to the value of weakly exogenous threshold variable z t, assumed to be past values of y, e.g. y t-d, where d is the delay parameter, triggering the ...