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The ad showed an unnamed heroine (played by Anya Major) wearing orange shorts, red running shoes, and a white tank top with a Picasso-style picture of Apple's Macintosh computer, running through an Orwellian world to throw a sledgehammer at a TV image of Big Brother — an implied representation of IBM played by David Graham.
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas, and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott.
Apple Intelligence is an artificial intelligence system developed by Apple Inc. [2] Relying on a combination of on-device and server processing, it was announced on June 10, 2024, at WWDC 2024, as a built-in feature of Apple's iOS 18, iPadOS 18, and macOS Sequoia, which were announced alongside Apple Intelligence.
Apple wants to know as little as possible about its users, but its new AI tools require the iPhone to understand them deeply. Its software boss and executive Craig Federighi tells Andrew Griffin ...
Created by the ad agency Chiat/Day and Apple , “1984” elevated Super Bowl ads to a whole new level.Today, tech historians, ad pros, and techies alike all look back at the commercial not only ...
Apple no longer plans to run the ad on TV, according to AdAge. The mea culpa was rare for Apple, though the ad has not been deleted from Cook’s X account. For more CNN news and newsletters ...
In 1983, the Chiat/Day advertising agency held a casting call in London, on behalf of their client, Apple Computer, for what would prove to be a landmark television commercial. The vision of the agency and director Ridley Scott stipulated an actress capable of running up to a large video screen, spinning with a sledgehammer , and releasing it ...
Apple's commercial for its newest version of the iPad has left many creators feeling crushed. The tech giant's spot for the iPad Pro depicts items used to make art, like a record player, paint ...