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Korean beauty has been increasingly popular in the U.S. through the last decade — here's how experts recommend you get started with it. Korean beauty's 10-step process, simplified Skip to main ...
The ultra-elaborated K-Beauty skincare regimen consisted of an average of 10 steps. It normally starts with a dual cleaning ritual, series of sheet masks, essences lotions, serums, and rich moisturizers, and then ends with an SPF sunscreen, except at night when the sunscreen is swapped for a thick sleep cream. [ 1 ]
Soko Glam founder Charlotte Cho discusses her viral 10-step Korean skincare routine and new updates, which makes it just four steps from multi-use products.
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Charlotte Cho was born in California. [8] [9] In 2008 she travelled to South Korea to assist Samsung in their marketing and communications department [10] [11] During this time she met and married US Army Captain David K. Cho, and they both began curating Korean skincare and makeup products to the US market.
Advertisers have reduced the promotion of “glass skin” in their products as well as the industry is also started to be utilized by male consumers. Overall, Korean beauty has gained popularity through the Korean wave, [7] and has resulted in a worldwide phenomenon. Korean men are also interested in skincare. Some use BB or CC cream.
While 10-step skin care regimens have become a mainstay of Korean beauty trends popularized in the U.S., simplified beauty routines from Japan are now also gaining attention, promising clear skin ...
Male beauty standards around makeup prefer a matte look, to convey a natural, desirable image, rather than bold, bright colors, and styles The increase in utilization by male Kpop idols, and advertisements directed to a male audience has led more Korean men to apply light makeup, as compared to men in the west.