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The hypodermic needle model (known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is claimed to have been a model of communication in which media consumers were "uniformly controlled by their biologically based 'instincts' and that they react more or less uniformly to whatever 'stimuli' came along".
The model was originally rooted in 1930s behaviourism and was largely considered obsolete for a long time, but big data analytics-based mass customisation has led to a modern revival of the basic idea. After that, a shift which rediscovered the relationship between media and people occurred and led to establishment of uses and gratifications ...
The idea is a kind of Hypodermic needle / magic bullet model, with the capacity of big data analytics informed mass customization. Empirical studies by other scholars, in contrast, have found that modern social media platforms, like Twitter, exhibit clear evidence of a two-step flow of communication.
Hypodermic needle model, a theory of a direct effect of the mass media on audiences Topics referred to by the same term This disambiguation page lists articles associated with the title Magic bullet theory .
Hypodermic needle model or magic bullet theory, a model of communications in media theory; Magic Bullet (appliance), a compact blender manufactured by Homeland Housewares "The Magic Bullet" , episode 19 of season 4 of television series Angel; Magic Bullet Productions, an audio-production company
Hypodermic needles are normally made from a stainless-steel or Niobium tube [17] through a process known as tube drawing where the tube is drawn through progressively smaller dies to make the needle. The end of the needle is bevelled to create a sharp pointed tip, letting the needle easily penetrate the skin. [18] A hypodermic needle tip under ...
Active Audience Theory is particularly associated with mass-media usage and is a branch of Stuart Hall's Encoding and Decoding Model. Stuart Hall. Stuart Hall said that audiences were active and not passive when looking at people who were trying to make sense of media messages. Active is when an audience is engaging, interpreting, and ...
Agenda-setting theory was formally developed by Maxwell McCombs and Donald Lewis Shaw in a study on the 1968 presidential election deemed "the Chapel Hill study". McCombs and Shaw demonstrated a strong correlation between one hundred Chapel Hill residents' thought on what was the most important election issue and what the local news media reported was the most important issue.