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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
The classic label for Levi 501 jeans. Davis and Strauss experimented with different fabrics. An early attempt was brown cotton duck, a bottom-weight fabric. [a] Finding denim a more suitable material for work-pants, they began using it to manufacture their riveted pants. The denim used was produced by an American manufacturer.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
Typical apparel included Levi 501 or Lee jeans as worn by Charles Bronson, orange label jean jackets, [96] duster coats, cowboy boots, all black outfits inspired by Roy Orbison and Johnny Cash, plaid shirts with pearl snaps, [97] sheepskin vests, and ponchos inspired by Clint Eastwood.
Strauss agreed, and on May 20, 1873, US Patent No. 139,121 for "Improvements in fastening pocket openings" was issued in the name of Jacob W. Davis and Levi Strauss and Company. [8] That same year, Davis started sewing a double orange threaded stitched design onto the back pocket of the jeans to distinguish them from those made by his ...
Denim fabric dyed with indigo Denim fabric dyed with indigo and black dyes and made into a shirt. Denim is a sturdy cotton warp-faced [1] textile in which the weft passes under two or more warp threads. This twill weave produces a diagonal ribbing that distinguishes it from cotton duck. Denim, as it is recognized today, was first produced in ...