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The Livestrong wristband is a yellow silicone gel bracelet program launched in May 2004 as a fund-raising item. [23] The bracelet was developed by Nike and its advertising agency, Wieden+Kennedy . The band's yellow color references the yellow jersey traditionally worn by the Tour de France 's overall leader.
In 2004, the Livestrong wristband, the AIDS ribbon of our day, suddenly appeared on arms from coast to coast.In 1996, champion cyclist Lance Armstrong was told he Top 25 "It" products of all time ...
The wristbands have also become a popular tool used in fundraising, as both the wider and thinner bands are cheap to custom manufacture. [ 6 ] [ 7 ] The price of these wristbands varies depending on the particular campaign but is often $1 or £1, and the majority of the money usually goes towards the charity or cause involved.
A prominent example was the Livestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research. Unusual water bottle-like promotional item showcased by Micro Focus at their exhibitor booth during a 2017 conference
A white terrycloth wristband on an arm, next to a blue silicone wristband. Wristbands are encircling strips worn on the wrist or lower forearm. The term may refer to a bracelet -like band, similar to that of a wristwatch , to the cuff or other part of a sleeve that covers the wrist, or decorative or functional bands worn on the wrist for many ...
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