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Mascara is composed of a base mixture of pigments, waxes, and oils with varying supporting components. Mascara pigments most commonly include iron oxides and titanium dioxide which provide mascara with its desired color. [23] Titanium dioxide (TiO 2) accounts for over 65% of inorganic pigments sales volume. [24]
These lashes are universal and made to fit all eye shapes. They can be trimmed to fit the width of the eyelid. [16] These lashes are then adhered to the eyelid just above the natural lashes with temporary glue. Since the adhesive is made to be temporary, the false lashes can easily be removed with warm water or eye makeup remover. [17]
Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.
Thus, the lashes of humans are considered to be remarkably long when they are 10 mm or greater in length. [15] Lower lashes average between 5 and 6 mm in length. [12] In trichomegaly, the lashes may grow exceptionally long [16] (occasionally 15 mm for the upper lashes). The longest lashes usually grow from the centre of the eyelid. [13]
In 1917 Williams started producing eyebrow beautifier and cake eyelash, calling the product Maybelline, inspired by his sister Mabel. [7] [8] Maybelline was the first mascara produced in America. [9] In 1929 Williams expanded the production to eye shadow and eyebrow pencils. [10] Tom Lyle Williams and Emery Shaver
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