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  2. Reversal theory - Wikipedia

    en.wikipedia.org/wiki/Reversal_theory

    Reversal theory is a structural, phenomenological theory of personality, motivation, and emotion in the field of psychology. [1] It focuses on the dynamic qualities of normal human experience to describe how a person regularly reverses between psychological states, reflecting their motivational style, the meaning they attach to a situation at a given time, and the emotions they experience.

  3. Content theory - Wikipedia

    en.wikipedia.org/wiki/Content_theory

    Content theory of human motivation includes both Abraham Maslow's hierarchy of needs and Herzberg's two-factor theory. Maslow's theory is one of the most widely discussed theories of motivation. Abraham Maslow believed that man is inherently good and argued that individuals possess a constantly growing inner drive that has great potential.

  4. Rubicon model - Wikipedia

    en.wikipedia.org/wiki/Rubicon_model

    A feedback model of the motivation-volition process. Lower labels are terminology of Zimmerman. [1] [2] In psychological theories of motivation, the Rubicon model, more completely the Rubicon model of action phases, makes a distinction between motivational and volitional processes. The Rubicon model "defines clear boundaries between ...

  5. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    Theories of motivation are conceptual frameworks that seek to explain motivational phenomena. Content theories aim to describe which internal factors motivate people and which goals they commonly follow. Examples are the hierarchy of needs, the two-factor theory, and the learned needs theory.

  6. Cognitive evaluation theory - Wikipedia

    en.wikipedia.org/wiki/Cognitive_Evaluation_Theory

    Cognitive evaluation theory (CET) [1] is a theory in psychology that is designed to explain the effects of external consequences on internal motivation.Specifically, CET is a sub-theory of self-determination theory that focuses on competence and autonomy while examining how intrinsic motivation is affected by external forces in a process known as motivational "crowding out."

  7. Motivation crowding theory - Wikipedia

    en.wikipedia.org/wiki/Motivation_crowding_theory

    Motivation crowding theory is the theory from psychology and microeconomics suggesting that providing extrinsic incentives for certain kinds of behavior—such as promising monetary rewards for accomplishing some task—can sometimes undermine intrinsic motivation for performing that behavior.

  8. McGuire's Motivations - Wikipedia

    en.wikipedia.org/wiki/McGuire's_Motivations

    McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.

  9. Reward management - Wikipedia

    en.wikipedia.org/wiki/Reward_management

    A basic definition of motivation in employees is the capability to change behaviour and the drive that holds one to act towards some goal. [16] Content theories endeavor to name and analyze the factors which motivate people to perform better and more efficiently while process theories concentrate on how different types of personal traits ...