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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Some achieved notability in another field before becoming copywriters, while others have combined copywriting with another career. Gabriella Ambrosio, novelist and academic who continued to work in advertising. Pinkie Barnes, table tennis champion who later became a copywriter. Gary Comer, founder of a mail-order clothing company.
The Dutch adaptation of the Malay language during the colonial period resulted in the incorporation of a significant number of Dutch loanwords and vocabulary. This event significantly affected the original Malay language, which gradually developed into modern Indonesian. Most terms are documented in Kamus Besar Bahasa Indonesia. [1]
In Indonesia, however, there is a clear distinction between "Malay language" (bahasa Melayu) and "Indonesian" (bahasa Indonesia). Indonesian is the national language which serves as the unifying language of Indonesia; despite being a standardized form of Malay, it is not referred to with the term "Malay" in common parlance. [ 17 ]
A 1954 meeting of the Kongres Bahasa saw Rumi officially adopted as a Malay script alongside Jawi in the Federation of Malaya, and government policy over the next few decades favoured Rumi in education, resulting in Jawi literacy becoming less common. Jawi was removed from the national curriculum in the mid-1980s.
Pegon (Javanese and Sundanese: اَكسارا ڤَيڮَون , Aksara Pégon; also known as اَبجَد ڤَيڮَون , Abjad Pégon, Madurese: أبجاْد ڤَيگو, Abjâd Pèghu) [3] is a modified Arabic script used to write the Javanese, Sundanese, and Madurese languages, as an alternative to the Latin script or the Javanese script [4] and the Old Sundanese script. [5]
Example of non-professional copy editing in progress [1]. Copy editing (also known as copyediting and manuscript editing) is the process of revising written material ("copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy.