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Both magazines were aimed at women and served as a means to sell Butterick paper patterns via mail order. [2] [3] In 1873, the two magazines were merged into a single publication, The Delineator. The magazine served as a marketing tool for Butterick patterns [4] and discussed fashion and fabrics, including advice for home sewists. [5]
Eventually, women's patterns would be offered in 13 sizes for dresses, coats and blouses, and five sizes for skirts. The Delineator, August 1894 cover. In 1867 Butterick began publishing a magazine to promote their patterns, the Ladies Quarterly of Broadway Fashions, which was followed, in 1868, with the monthly Metropolitan. Both magazines ...
The first major manufacturer to offer tissue paper sewing patterns in graduated sizes was Ebenezer Butterick, a Massachusetts tailor. [2] Butterick launched The Butterick Company in 1863 to create heavy cardboard templates for children's clothing. Butterick's innovation was offering every pattern in a series of standard, graded sizes. Members ...
The Delineator was an American women's magazine of the late 19th and early 20th centuries, founded by the Butterick Publishing Company in 1869 under the name The Metropolitan Monthly. Its name was changed in 1875. The magazine was published on a monthly basis in New York City. [1]
Women's dickeys were made from cotton or rayon and embellished with embroidery, lace, jabots, and ruffles. They were priced between $2 and $3 at the time. [3] Patterns for women's dickeys can also be found dating to 1944, with Butterick's patterns providing eight variations on the dickey. [4]
American women could obtain a paper pattern custom made by a dressmaker or could purchase a pattern through a women's journal. [citation needed] The advent of large-scale production of graded, practical and easier to use sewing patterns came in 1863. Ebenezer Butterick mass-produced patterns printed on tissue paper. [7]