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Web Beacons. Web beacons are small pieces of code placed on Web pages, videos, and in emails that can communicate information about your browser and device to a server. Beacons can be used, among other things, to count the users who visit a Web page or read an email, or to deliver a cookie to the browser of a user viewing a Web page or email.
Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...
Indoor positioning with beacons falls into three categories. Implementations with many beacons per room, implementations with one beacon per room, and implementations with a few beacons per building. Indoor navigation with Bluetooth is still in its infancy but attempts have been made to find a working solution.
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Smartphone detecting an iBeacon transmitter. iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices.
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