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Ronseal is a British wood stain, paint and preservative manufacturer, known for the phrase "Does exactly what it says on the tin". The advertising slogan, which was created by agency HHCL, has since entered popular culture. [1] The company is based in Chapeltown, Sheffield, and has been owned by Sherwin-Williams since 1997. [2]
Wood stain is a type of paint used to colour wood.It consists of colourants dissolved and/or suspended in a vehicle or solvent.Vehicle is the preferred term, as the contents of a stain may not be truly dissolved in the vehicle, but rather suspended, and thus the vehicle may not be a true solvent.
A sign on a fence in Greenwich, England, advising of the use of anti-climb paint Anti-climb paint on a gate in the UK. Anti-climb paint (also known as non-drying paint, anti-intruder paint, anti-vandal grease) is a class of paint consisting of a thick oily coating that is applied with a stiff brush, trowel or by hand using a protective glove.
The Ronseal advertising campaign has also been shown there, and UK television is widely available in Ireland. In 2004, toothpaste manufacturer Colgate began a similar copycat advertising campaign in Ireland stating that its product "does exactly what it says on the tube". [7] [better source needed]