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  2. How to Create a Content Marketing Plan for Your Business - AOL

    www.aol.com/create-content-marketing-plan...

    Content marketing is a strategic marketing approach – a focused and deliberate process. ... Use the data you get to see how your audience responds and modify your content strategy as needed.</p ...

  3. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  4. Content strategy - Wikipedia

    en.wikipedia.org/wiki/Content_strategy

    Content strategy guides the planning, development, and management of content. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture , content management , business analysis , digital marketing , and technical communication .

  5. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. [33] Any company that sells products or services to other businesses or organizations (vs. consumers) typically uses B2B marketing strategies.

  7. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Another Content Marketing Institute survey revealed that 89% of B2B marketers now believe improving brand awareness to be more important than efforts directed at increasing sales. [40] Increasing brand awareness is a focus of digital marketing strategy for a number of reasons: The growth of online shopping.

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