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Event management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. It involves studying the brand, identifying its target audience, devising the event concept, and ...
An event study is a statistical method to assess the impact of an event (also referred to as a "treatment"). [1] Early prominent uses of event studies occurred in the field of finance. [1] For example, the announcement of a merger between two business entities can be analyzed to see whether investors believe the merger will create or destroy value.
Academy of Management Journal. Acad. Manag. J. The Academy of Management Journal is a bimonthly peer-reviewed academic journal covering all aspects of management. It is published by the Academy of Management and was established in 1958 as the Journal of the Academy of Management, obtaining its current name in 1963. [1]
Event chain methodology is an extension of quantitative project risk analysis with Monte Carlo simulations. It is the next advance beyond critical path method and critical chain project management. [1] Event chain methodology tries to mitigate the effect of motivational and cognitive biases in estimating and scheduling. [2]
Sustainable event management (also known as event greening) is event management with particular concern for environmental, economic and social issues.. Sustainability in event management incorporates socially and environmentally responsible decision making into the planning, organisation and implementation of, and participation in, an event.
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
Eventbrite is an American event management and ticketing website. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free. [2] In September or October 2023, Eventbrite changed their pricing plans to limit free events ...
The Academy of Management Review (AMR) is a peer-reviewed academic journal on management. [1] According to the Journal Citation Reports, the journal's 2022 impact factor is 16.400, ranking it 3rd out of 227 journals in the categories "Management" and 4th out of 155 journals in the category of "Business". [2]