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  2. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  3. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    Sales letter are a special form of advertising, aiming to sell company’s goods and services. Sales letter must be arouse interest, sound convincing, create a desire and encourage the reader to take action. Write in a positive, convincing style but don't be aggressive. Present advantages and benefits to the reader.

  4. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2] There are three distinct categories of business proposals: formally solicited, informally solicited, unsolicited.

  5. Letter of introduction - Wikipedia

    en.wikipedia.org/wiki/Letter_of_introduction

    The letter of introduction, along with the visiting card, was an important part of polite social interaction in the 18th and 19th centuries. It remains important in formal situations, such as an ambassador presenting his or her credentials (a letter of credence), and in certain business circles. In general, a person would not interact socially ...

  6. Résumé - Wikipedia

    en.wikipedia.org/wiki/Résumé

    Résumé. An example of a résumé with a common format with the name John Doe. A résumé, sometimes spelled resume (or alternatively resumé), [a][1] is a document created and used by a person to present their background, skills, and accomplishments. Résumés can be used for a variety of reasons, but most often they are used to secure new ...

  7. Letter (message) - Wikipedia

    en.wikipedia.org/wiki/Letter_(message)

    A letter is a written message conveyed from one person (or group of people) to another through a medium. [1] Something epistolary means that it is a form of letter writing. The term usually excludes written material intended to be read in its original form by large numbers of people, such as newspapers and placards, although even these may ...