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  2. NORC at the University of Chicago - Wikipedia

    en.wikipedia.org/wiki/NORC_at_the_University_of...

    NORC at the University of Chicago, previously the National Opinion Research Center, is an independent social research organization in the United States. Established in 1941, its corporate headquarters is located in downtown Chicago, with offices in several other locations throughout the United States.

  3. Public opinion - Wikipedia

    en.wikipedia.org/wiki/Public_opinion

    Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. It is the people's views on matters affecting them.

  4. Sociological theory - Wikipedia

    en.wikipedia.org/wiki/Sociological_theory

    A sociological theory is a supposition that intends to consider, analyze, and/or explain objects of social reality from a sociological perspective, [1]: 14 drawing connections between individual concepts in order to organize and substantiate sociological knowledge.

  5. Social theory - Wikipedia

    en.wikipedia.org/wiki/Social_theory

    Social theories are analytical frameworks, or paradigms, that are used to study and interpret social phenomena. [1] A tool used by social scientists, social theories relate to historical debates over the validity and reliability of different methodologies (e.g. positivism and antipositivism), the primacy of either structure or agency, as well as the relationship between contingency and necessity.

  6. List of polling organizations - Wikipedia

    en.wikipedia.org/wiki/List_of_polling_organizations

    This is a list of notable polling organizations by country. All the major television networks, alone or in conjunction with the largest newspapers or magazines, in virtually every country with elections, operate their own versions of polling operations, in collaboration or independently through various applications.

  7. Spiral of silence - Wikipedia

    en.wikipedia.org/wiki/Spiral_of_silence

    Spiral of silence illustrated in Spanish. The spiral of silence theory is a political science and mass communication theory which states that an individual's perception of the distribution of public opinion influences that individual's willingness to express their own opinions.

  8. Framing (social sciences) - Wikipedia

    en.wikipedia.org/wiki/Framing_(social_sciences)

    Political framing has also affected other policies besides climate change. Welfare, for example, has been subjected to political framing to shift public opinion on the implementation of the policy. The sheer flux of different frames is conducive to the change of public opinion throughout the years. [60]

  9. Public sociology - Wikipedia

    en.wikipedia.org/wiki/Public_sociology

    The term "public sociology" was first introduced by Herbert Gans in his 1988 ASA presidential address, "Sociology in America: The Discipline and the Public". [5] For Gans, primary examples of public sociologists included David Riesman, author of The Lonely Crowd (one of the best-selling books of sociology ever to be written), and Robert Bellah, the lead author of another best-selling work ...

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