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Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called end lines or straplines. [1]
Avoiding inefficiencies when finding a target market is equally as important. Wasting time and money advertising to a large group of potential customers is inefficient if only a handful become customers. A focused plan that reaches a tiny audience can work out well if they're already interested in a product. Over time target markets can change.
Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to inform the consumers about their product and convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services ...
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Targeted advertising benefits consumers because advertisers can effectively attract consumers by using their purchasing and browsing habits this enables ads to be more apparent and useful for customers. Having ads that are related to the interests of the consumers allows the message to be received in a directly through effective touchpoints.
1924 newspaper advertisement for the Keystone Grocery and Tea Company, advertising that "The Customer is Always Right!" and that its staff will "treat any complaint from a customer fairly" The phrase was coined at a time when most stores operated on the principle of caveat emptor, and could not always be trusted by customers.
A big part of marketing is how companies communicate, whether that be with clients and potential customers or internally with other departments within the business. When companies advertise, they can utilize linguistic devices to persuade the targeted audience; Different devices can produce differing effects. [9]