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Automatic and controlled processes (ACP) are the two categories of cognitive processing.All cognitive processes fall into one or both of those two categories. The amounts of "processing power", attention, and effort a process requires is the primary factor used to determine whether it's a controlled or an automatic process.
Heuristic processing is related to the concept of "satisficing." [8] Heuristic processing is governed by availability, accessibility, and applicability. Availability refers to the knowledge structure, or heuristic, being stored in memory for future use. Accessibility of the heuristic applies to the ability to retrieve the memory for use.
System 1 processing is contextualised while System 2 processing is abstract. [54] Recent research has found that beliefs and context can influence System 2 processing as well as System 1. [55] Fast processing indicates the use of System 1 rather than System 2 processes. Just because a processing is fast does not mean it is done by System 1.
Effortful processing: Tailored messages elicit careful consideration of persuasive arguments and more systematic utilization of the receivers own schemas and memories. This could also turn out damaging because this careful consideration does increase counterarguing, evaluations of credibility and other processes that lessens message effects.
Specificity of processing describes the increased recall value of a stimulus when presented in the method with which it was inputted. For example, auditory stimuli (spoken words and sounds) have the highest recall value when spoken, and visual stimuli have the highest recall value when a subject is presented with images. [6]
Dual process theory within moral psychology is an influential theory of human moral judgement that posits that human beings possess two distinct cognitive subsystems that compete in moral reasoning processes: one fast, intuitive and emotionally-driven, the other slow, requiring conscious deliberation and a higher cognitive load.
Microsoft unveiled Majorana 1, a quantum chip the company says is powered by a new state of matter. The new chip allows for more stable, scalable, and simplified quantum computing, the company says.
In psychology, the human mind is considered to be a cognitive miser due to the tendency of humans to think and solve problems in simpler and less effortful ways rather than in more sophisticated and effortful ways, regardless of intelligence. [1]