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  2. Salesforce Marketing Cloud - Wikipedia

    en.wikipedia.org/wiki/Salesforce_Marketing_Cloud

    Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.

  3. ITIL - Wikipedia

    en.wikipedia.org/wiki/ITIL

    ITIL (previously and also known as Information Technology Infrastructure Library) is a framework with a set of practices (previously processes) for IT activities such as IT service management (ITSM) and IT asset management (ITAM) that focus on aligning IT services with the needs of the business.

  4. Professional certification - Wikipedia

    en.wikipedia.org/wiki/Professional_certification

    A certification is a third-party attestation of an individual's level of knowledge or proficiency in a certain industry or profession. They are granted by authorities in the field, such as professional societies and universities, or by private certificate-granting agencies.

  5. Business process management - Wikipedia

    en.wikipedia.org/wiki/Business_process_management

    The Workflow Management Coalition, [6] BPM.com [7] and several other sources [8] use the following definition: Business process management (BPM) is a discipline involving any combination of modeling, automation, execution, control, measurement and optimization of business activity flows, in support of enterprise goals, spanning systems, employees, customers and partners within and beyond the ...

  6. Electronic data interchange - Wikipedia

    en.wikipedia.org/wiki/Electronic_data_interchange

    The final step is to import the transformed file (or database) into the company's back-end system. For an "outbound" document, the process for integrated EDI is to export a file (or read a database) from a company's information systems and transform the file to the appropriate format for the translator.

  7. Types of e-commerce - Wikipedia

    en.wikipedia.org/wiki/Types_of_e-commerce

    Another form of C2B occurs when a consumer provides a business with a fee-based opportunity to market the business's products on the consumer's blog. [9] For instance, food companies may ask food bloggers to include a new product in a recipe and review it for readers of their blogs. YouTube reviews may be incentivized by free products or direct ...

  8. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

  9. Revenue management - Wikipedia

    en.wikipedia.org/wiki/Revenue_management

    Revenue management uses data-driven tactics and strategy to answer these questions in order to increase revenue. [1] The discipline of revenue management (RM) is also known as also known as Yield Management (YM), and is a cross-disciplinary field.