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A cultural effect on the perception of facial expression is observed across different groups, emotions such as startled and sneers in a Western Caucasian context are expressed generally across the face are instead interpreted as surprise and anger by Asian participants due to a stronger focus on eyes when assessing emotional expression. [42]
These different cultural values affect a person's everyday behaviours, decisions and emotional display. [ 3 ] People learn how to greet one another, how to interact with others, what, where, when and how to display emotions through the people they interact with and the place they grow up in. Everything can be traced back to one's culture. [ 6 ]
A neutral culture is a culture in which emotions are held in check whereas an emotional culture is a culture in which emotions are expressed openly and naturally. Neutral cultures that come rapidly to mind are those of the Japanese and British. Some examples of high emotional cultures are the Netherlands, Mexico, Italy, Israel and Spain.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
In high-context cultures, where communication relies on implicit understanding and cultural cues, the use of tools reflects specific cultural norms. [35] These tools, which can be interpreted differently across cultures, emphasize the need for clarity in cross-cultural digital interactions. Such markers can express emotion.
Cultural communication can also be referred to as intercultural communication and cross-cultural communication. Cultures are grouped together by a set of similar beliefs, values, traditions, and expectations which call all contribute to differences in communication between individuals of different cultures. [2]
Cross-cultural communication is a field of study investigating how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they endeavor to communicate across cultures. Intercultural communication is a related field of study. [1] Cross-cultural deals with the comparison of different cultures.
There are six universal emotions which expand across all cultures. These emotions are happiness, sadness, anger, fear, surprise, and disgust. Debate exists about whether contempt should be combined with disgust. [12] According to Ekman (1992), each of these emotions have universally corresponding facial expressions as well. [13]