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2. Predictive analytics - Wikipedia

   en.wikipedia.org/wiki/Predictive_analytics

   Predictive analytics can help underwrite these quantities by predicting the chances of illness, default, bankruptcy, etc. Predictive analytics can streamline the process of customer acquisition by predicting the future risk behavior of a customer using application level data. Predictive analytics in the form of credit scores have reduced the ...

3. Customer lifecycle management - Wikipedia

   en.wikipedia.org/wiki/Customer_lifecycle_management

   The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value-added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross-and upselling ...

4. Customer lifetime value - Wikipedia

   en.wikipedia.org/wiki/Customer_lifetime_value

   Retention cost, the amount of money a company has to spend in a given period to retain an existing customer. Retention costs include customer support, billing, promotional incentives, etc. Period, the unit of time into which a customer relationship is divided for analysis. A year is the most commonly used period.

5. Predictive modelling - Wikipedia

   en.wikipedia.org/wiki/Predictive_modelling

   Depending on definitional boundaries, predictive modelling is synonymous with, or largely overlapping with, the field of machine learning, as it is more commonly referred to in academic or research and development contexts. When deployed commercially, predictive modelling is often referred to as predictive analytics. [5] [6]

6. Customer analytics - Wikipedia

   en.wikipedia.org/wiki/Customer_analytics

   Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management. Marketing provides services to satisfy customers.

7. Customer attrition - Wikipedia

   en.wikipedia.org/wiki/Customer_attrition

   Financial services such as banking and insurance use applications of predictive analytics for churn modeling, because customer retention is an essential part of most financial services' business models. Other sectors have also discovered the power of predictive analytics, including retailing, telecommunications and pay-TV operators. One of the ...