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Walmart is known not for making rash, sudden, bold moves. Rather, its MO is to deliberate on big changes it makes, a strategy that has generally paid off over time for the largest U.S. retailer.
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Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
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It owns many well-known brands, including Health Choice, Slim Jim, Duncan Hines, and Reddi-Wip. Conagra produces a large selection of products, including some that fall under the Great Value banner.
SlimFast was started in 1977 as a product line of the Thompson Medical Company, founded in the 1940s by S. Daniel Abraham.The product was rolled out nationwide in a marketing campaign that began on July 11, 1977 for "a fat-free, carbohydrate-free, animal-based fortified cherry-flavored protein supplement formula" that promised to make purchasers "feel better, cleaner, stronger and healthier.
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