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Cîroc was founded in France by Jean-Sébastien Robicquet, whose family is from the wine-growing region of Bordeaux. [ 18 ] [ 19 ] Robicquet, whose family has been in the wine and spirits business since the early 17th century, had studied winemaking in university before moving into spirits production.
Business mogul Sean "Diddy" Combs has sued the British beverage company that co-owns his liquor brands, claiming that the spirits giant Diageo has "kneecapped" his Ciroc and DeLeon labels' sales ...
At the time, the agreement included a 50/50 split with the company, but now Diageo owns 100% of Ciroc and DeLeón. It’s estimated that Diddy made about $60 million annually from the deal ...
Combs’ suit, filed with the New York Supreme Court in Manhattan last month, says Diageo North America starved Combs’ vodka The post Sean ‘Diddy’ Combs’ lawsuit called a ‘sham’ by ...
The big break came when hip-hop impresario Sean "Diddy" Combs agreed to sell the drink in his restaurant chain Justin's in New York. Urban and hip-hop groups began to promote the brand in music videos, on stage, and in rap lyrics from Kanye West, R. Kelly, Ludacris, Missy Elliot, Jay-Z, Lil’ Kim, Fabolous and Diddy. Fabolous was instrumental ...
“Sean ‘Diddy’ Combs is a music icon, self-made entrepreneur, loving family man and proven philanthropist who has spent the last 30 years building an empire, adoring his children and working ...
Before Diddy, Ciroc had been struggling to create a brand presence as it sold just 50,000 nine-liter cases of Ciroc in 2007. Under Diddy's brand ambassadorship, Ciroc's sales increased to 2.2 ...
Sean 'Diddy' Combs and British beverage company Diageo resolve their dispute stemming from the mogul's discrimination claims about his Cîroc and DeLeón brands.