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Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme.
For example, logographs found within phonetic systems like English include the ampersand & and the numerals 0 , 1 , etc.—which correspond to specific words (and, zero, one, etc.) and not to the underlying sounds. [30] Most writing systems can be described as mixed systems that feature elements of both phonography and morphography. [35]
Logos (plural: logoi) is logical appeal or the simulation of it, [6]: 38 and the term logic is derived from it. It is normally used to describe facts and figures that support the speaker's claims or thesis. There are also more traditional forms of logical reasoning, such as syllogisms and enthymemes.
A stop sign is an example of semiotics in everyday life. Drivers understand that the sign means they must stop. Stop signs exist in a larger context of road signs, all with different meanings, designed for traffic safety. A traffic light is another example of everyday semiotics that people use on a daily basis, especially on the road.
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
In “Shang-Chi” a new black and white version of the logo swaps out the Mongolian for 10 inoffensive Chinese characters written in ancient seal script, all synonyms for strength or power.
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