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These pictures are "designed to offer readers a high-utility message in a minimum amount of space." [1] Some languages, for example, many East Asian languages, such as Chinese varieties (e.g. Mandarin, Cantonese, Min, and Wu), and partially Korean and Japanese, are written in logographic scripts; single glyphs represent whole morphemes. [2]
Egyptian hieroglyphs, examples of logograms. In a written language, a logogram (from Ancient Greek logos 'word', and gramma 'that which is drawn or written'), also logograph or lexigraph, is a written character that represents a semantic component of a language, such as a word or morpheme.
For example, a school that places a high value on community service might use the archetype of the caregiver to tell its story. One recent rebranding occurred when Beaver College , in Pennsylvania, surveyed prospective students and discovered that 30 percent of people considering the university did not apply because of the name.
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File:Academie Ste Cecile International School Logo.jpg; File:Academy for Mathematics, Science, and Engineering Logo.png; File:Academy for Urban Leadership Charter High School logo.png; File:Academy of Achievement (non-profit educational organization) logo.png; File:Academy of Environmental Science, of Crystal River, Florida, School Logo.png
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Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.