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  2. Next-best-action marketing - Wikipedia

    en.wikipedia.org/wiki/Next-best-action_marketing

    From a business perspective, the rise of the next-best-action paradigm has in part been triggered by an increasing emphasis on inbound marketing. Organizations have found that volume in the inbound channels ( web , call center, ATM, branch, etc.) is increasing in recent years, while outbound channels (direct mail, cold calling, etc.) are ...

  3. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  4. Sales effectiveness - Wikipedia

    en.wikipedia.org/wiki/Sales_Effectiveness

    The purpose of sales force effectiveness is to increase company revenues through increased customer acquisition, product/service sales, and up-selling/cross-selling additional products and services. The purpose of sales force effectiveness metrics is "to measure the performance of a sales force and of individual salespeople."

  5. Return on marketing investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_marketing_investment

    Short-term ROMI is best employed as a tool to determine marketing effectiveness to help steer investments from less productive activities to those that are more productive. It is a simple tool to gauge the success of measurable marketing activities against various marketing objectives (e.g., incremental revenue, brand awareness or brand equity ...

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    To stimulate the growth of sales/revenue, use of advertising may be high, in order to heighten awareness of the product in question. During the growth stage, the product's sales/revenue is increasing, which may stimulate more marketing communications to sustain sales. More entrants enter into the market, to reap the apparent high profits that ...

  7. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Marketing management plays a crucial role in shaping business strategies, influencing consumer behavior, and driving sales growth. It involves the planning, implementation, coordination, and control of all marketing activities within an organization to achieve its goals.