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Many cooler advertising campaigns have been criticized as trying to make alcopops appeal to young drinkers. In the United Kingdom, a media outcry during the mid-1990s arose as the tabloid press associated alcopops with under-age drinking which damaged sales and led to British liquor stores withdrawing them from their shelves.
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Alcopops can be based on different types of spirits and liquors, such as vodka-based or rum-based. A notable type is Lonkero , a Finnish mixed drink of grapefruit soda and gin, introduced as an RTD for the 1952 Olympics, which has continued to be popular in Finland.
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This is an accepted version of this page This is the latest accepted revision, reviewed on 28 December 2024. Drink with a substantial ethanol content "Adult beverage" redirects here.
The drink was launched in August 1996 in Scotland under the name 'Wicked'. Initially available in 330ml bottles, the bottles were later reduced to 275ml, matching other alcopops. The 275ml bottles are sold in pubs, bars, and shops across the UK, with shops also selling multipacks of 4,10 and 12, and 700ml bottles.
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Hooper's Hooch (often simply referred to as Hooch) is an alcopop that was most popular during the mid-1990s. The name Hoopers refers to William Hooper, inventor of the hot water bottle and manufacturer of lemonade in the 1840s whose trademark was owned by Burton upon Trent-based brewer Bass. [1]