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Diesel Black Gold was positioned as a casual alternative to other luxury brands. In 2013 Diesel underwent a re-branding effort, reorganizing both the business structure and marketing methodologies. [25] As of 2023, Diesel does not have any diffusion lines or sub-brands.
The company was founded in 2002 by Renzo Rosso as a holding company for Diesel and future acquisitions of fashion houses. OTB Group is the parent company of a number of brands, including Diesel, Maison Margiela, Marni, Jil Sander, and Viktor & Rolf. The company recorded an annual revenue of €1.9 billion [2] in 2023. Ubaldo Minelli has been ...
MILAN — One could certainly say Glenn Martens knows denim inside out. And so does Diesel, whose denim category accounts for around 40 percent of the brand’s sales. The Belgian designer and the ...
The brand name Diesel was chosen because 'diesel' was considered to be the 'alternative fuel' in the oil crisis, and Rosso and Goldschmied liked the idea of their brand being perceived as an alternative jeans brand in contrast to the prevalent casual wear brands.
MILAN — Diesel is introducing a new hero sneaker as part of an “intense repositioning” of the brand, which, according to chief executive officer Massimo Piombini, “touches all variables ...
Draffan points to brands such as Coach, Diesel, Off-White and Maison Margiela as leading the charge, as well as a broader cultural return to the 2010s zeitgeist repackaged as “indie sleaze.”
Their main product was fashion watches with a retro look. In 1990, they introduced leather goods under the Fossil brand, and the Relic line of watches. Fossil had its initial public offering in 1993. [1] [6] Zodiac Watches was a Swiss brand that had been operating since 1882 when Fossil acquired it from Genender International in 2001 for $4.7 ...
Nothing gold can stay. Despite years of strong performance, the market for personal luxury goods is set to slow down this year for the first time since the 2009 Great Recession.Now, 50 million ...