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While MINISO is a company from China, the company has stated that its products tend to reflect Japanese design which they attributed to having a lead designer from Japan. [1] MINISO's marketing strategy has been compared to Japanese retailers such as Muji and Uniqlo due to similarities in both store aesthetics, brand design, and inventory.
It bears a striking similarity to Muji, Uniqlo and dollar store Daiso in many ways, and has been called a copycat of its Japanese lifestyle predecessors. Miniso, the Japanese-looking variety store ...
Also in the article from Pakistan Today: "In an interview with Singaporean publication The Straits Times, MiniSo founders had to defend the company’s Japanese origin and insisted that it is actually a Japanese designer brand, even though media reports say that when MiniSo launched in China, it had no outlet in Japan.
During this time, Guofu met his wife Yang Yunyun, a fellow Chinese entrepreneur and billionaire who is the vice president of MINISO. [4] Ye engaged in multiple businesses in retail sector including a store - 10-yuan shop Aiyaya, which sold all its products below 10 yuan. In 2013, Guofu founded MINISO, formerly known as Mingchuangyoupin.
According to Aldi, 90 percent of the products on their shelves are private-label brands. Other things, like the 25 cent returnable deposit to use the shopping carts, bagging your own groceries ...
Radiant Fluid Natural Foundation. Radiance is the name of the game with Clé de Peau, the beloved Japanese makeup brand that looks to science to ensure its products enhance your beauty, not harm it.
Lakmé is an Indian cosmetics brand named after the French opera of the same name. Miniso, a Chinese discount store, markets itself as Japanese, using Japanese wording on packaging and formerly a logo in Japanese katakana. Napapijri, an Italian clothing manufacturer with Finnish and Norwegian-themed branding. [7]
Ximivogue was established in 2015 as a Korean lifestyle brand, [16] alongside other similar international retailers like Miniso, [3] Mumuso. [3] [17]In July 2018, the retailer set foot in the market of Sri Lanka.