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  2. Aesthetic–usability effect - Wikipedia

    en.wikipedia.org/wiki/Aesthetic–usability_effect

    The design aesthetics is employed in two ways: it may refer to the objective features of a stimulus or to the subjective reaction to the specific product features. [10] A study between two functionally identical mobile phones with highly appealing visual appearance not appealing visual appearance to determine the influence of appearance on ...

  3. Business model canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  4. Functionality doctrine - Wikipedia

    en.wikipedia.org/wiki/Functionality_doctrine

    When the aesthetic development of the good is intended to enhance the design and make the product more commercially desirable, trademark protection may be denied because the consumer is drawn to the design. The distinctiveness of the mark serves to identify the product rather than the source, and trademark protection becomes inappropriate.

  5. Applied aesthetics - Wikipedia

    en.wikipedia.org/wiki/Applied_aesthetics

    Design aesthetics is interested in the appearance of products; the explanation and meaning of this appearance is studied mainly in terms of social and cultural factors. The distinctive focus of the section is research and education in the field of sensory modalities in relation to product design.

  6. Design specification - Wikipedia

    en.wikipedia.org/wiki/Design_specification

    A design specification (or product design specification) is a document which details exactly what criteria a product or a process should comply with. [1] If the product or its design are being created on behalf of a customer , the specification should reflect the requirements of the customer or client. [ 2 ]

  7. Somaesthetics - Wikipedia

    en.wikipedia.org/wiki/Somaesthetics

    Originally conceived by Shusterman as being under the umbrella of philosophy, or perhaps even a branch of aesthetics, somaesthetics has evolved into an “open field for collaborative, interdisciplinary, and transcultural inquiry” with applications “ranging from the arts, product design, and politics to fashion, health, sports, martial arts ...

  8. Razor and blades model - Wikipedia

    en.wikipedia.org/wiki/Razor_and_blades_model

    The razor and blades business model [1] is a business model in which one item is sold at a low price (or given away) in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and product sample marketing , which do not depend on complementary products or services.

  9. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Over the years, business models have become much more sophisticated. The bait and hook business model (also referred to as the "razor and blades business model" or the "tied products business model") was introduced in the early 20th century. This involves offering a basic product at a very low cost, often at a loss (the "bait"), then charging ...

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