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A fashion stylist weighs in on the aesthetic taking over TikTok, plus creators explain why this trend is so problematic. The 'vanilla girl' aesthetic is all over TikTok — but there's one big problem
The term "indie sleaze" was coined in 2021, the same year that the style became popular again through TikTok, by an Instagram account dedicated to the aesthetic, @indiesleaze, launched by a woman named Olivia V. [8] The term was inspired by indie music, the 2000s magazine Sleaze, and the Uffie lyric "I'll make your sleazy dreams come true."
Harper's Bazaar's writer Ella Sangster credited the revival as a reaction against the clean girl aesthetic which had been prominent on the same platform since 2020. The same year, luxury fashion house Ports 1961 launched their fall/winter 2022 campagne which featured models Vittoria Ceretti and Bella Hadid in soft grunge inspired outfits taken ...
The Aesthetic Caters to a *Very* Specific Type of Person. The ‘clean girl aesthetic’ puts mostly white women front-and-center as the preeminent aspirational figure on TikTok.
Soft girl or softie describes a youth subculture that emerged among Gen Z female teenagers around mid-to late-2019. Soft girl is a fashion style and a lifestyle, popular among some young women on social media, based on a deliberately cutesy, feminine look with a "girly girl" attitude. Being a soft girl also may involve a tender, sweet, and ...
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Around 2022, the soft grunge fashion style of the early to mid–2010s began to experience a resurgence in popularity due to videos uploaded on the video sharing application TikTok, where by August of that year, the hashtags 2014Tumblr accumulated 232 million uses, GrungeAesthetic with 611 million uses and TumblrAesthetic with 46.6 million.
TikTok's design encourages manic performance and a false sense of intimacy — all of it obscuring the power of its invisible algorithms. TikTok's addictive anti-aesthetic has already conquered ...