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In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...
Co-branding, two companies or brands partnering on a product or service; Branding agency, a type of marketing agency, group or a firm which specializes in creating brands; Faith branding, the application of marketing techniques to religious institutions or individuals; School branding, the application of marketing techniques to education ...
A notable exception is King & Wood Mallesons, a multinational law firm that is the result of a merger between an Australian law firm and a Chinese law firm. Though mergers are more common among better economies, slowing down a bit during recessions, big firms sometimes use mergers as a strategy to boost revenue during a recession.
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Brand collaborations refer to the participation of multiple firms in a branding initiative. Brand collaborations are short-lived or ephemeral "partnerships between brands in which their images, legacies and values intertwine." [125] p.13 One of the most well-known is co-branding, a strategy in which two firms combine their brands into a single ...
CMS is an international law firm that offers legal and tax advisory services. It provides companies and organisations with advice on a full range of legal issues. [2] CMS consists of 18 independent law firms, with about 80 offices worldwide, and is the world's 5th largest law firm by lawyer headcount and the 21st by revenue.
Litigation strategy is the process by which counsel for one party to a lawsuit intends to integrate their actions with anticipated events and reactions to achieve the overarching goal of the litigation. The strategic goal may be the verdict, or the damages or sentence awarded in the case.