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Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
Visual rhetoric studies how humans use images to communicate. Elements of images, such as size color, line, and shape, are used to convey messages. [19] In images, meanings are created by the layout and spatial positions of these elements. [19] The entities that constitute an image are socially, politically, and culturally constructed.
Graphic Communications focuses on the technical aspects of producing and distributing items of visual communication. This includes technical aspects associated with the production of tangible items such as books, magazines and packaging, as well as digital items such as e-newsletters, interactive apps, websites, video and virtual reality applications.
The interpretation of images is subjective and to understand the depth of meaning, or multiple meanings, communicated in an image requires image analysis. Images can be analyzed through many perspectives, for example these six major perspectives presented by Paul Martin Lester : Personal, Historical, Technical, Ethical, Cultural, and Critical.
An "appropriate, representative" color, when intended to identify with an organization's logo or branding, should use the most prominent accessible color in the logo. For example, should be using a background of F6D4E6 (the color of the body in File:Pink Panther.png) rather than E466A9 (the color of the background in that image). A ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Per a pamphlet of the Universal Negro Improvement Association (U.N.I.A), Garvey wrote that "Red is the color of the blood which men must shed for their redemption and liberty; black is the color ...
Color meaning is either based in learned meaning or biologically innate meaning. The perception of a color causes evaluation automatically by the person perceiving. The evaluation process forces color-motivated behavior. Color usually exerts its influence automatically. Color meaning and effect has to do with context as well. [12]