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At the time of designing the logo, he was not even a graphic designer, he was pursuing architecture. He would go on to state that it only took him "a day or two" to come up with the design. [11] Anderson on to write that he made the logo by drawing the design in pencil then would proceed to trace back over the design with black ink. [7]
Early clients Spike Lee and Chuck D helped bring attention to his fledgling business, as did a Good Morning America segment that featured his T-shirt designs. [6] The company expanded further into hip-hop and skater styles, and began to sport a rhinoceros logo.
They asked Davidson to design a stripe (industry term for a shoe logo) that "had something to do with movement". Davidson worked on her ideas by drawing on a piece of tissue over a drawing of a shoe. [6] She gave him five different designs, one of which was the Swoosh [7] which resembles a wing and hints at Nike, the Greek goddess of victory. [8]
The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [ citation needed ] Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.
Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
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