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Un-carrier is a marketing campaign created by T-Mobile US with Prophet, [1] and advertising company Publicis.It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees. [2]
When carried out successfully, promotional campaigns like giveaways and contests can help retailers gain new customers and better engage with existing ones. By doing so, companies build brand...
T-Mobile CEO John Legere laid out an "Un-Carrier manifesto" highlighting the approach and goals he wanted the company to pursue. One popular Un-carrier move features T-Mobile Tuesdays, where customers are offered a variety of free products and also able to win prizes. [209] [210] The most recent Un-carrier campaign is titled "T-Mobile One ...
T-Mobile is adding another streaming freebie to its customer perks. ViacomCBS, looking to beef up Paramount Plus’s subscriber rolls, inked a deal with T-Mobile under which the wireless carrier ...
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