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While men's events were an integral part of all Olympics, women's races were introduced only in 1912, and until 1924 were limited to a couple of freestyle events. Public nudity was a major concern in designing early swimwear. It was a major factor behind the non-participation of American women in the 1912 Olympics. [3]
The 1970s began with a continuation of the hippie look from the 1960s, giving a distinct ethnic flavor. [13] Popular early 1970s fashions for women included Tie dye shirts, Mexican 'peasant' blouses, [14] folk-embroidered Hungarian blouses, ponchos, capes, [15] and military surplus clothing. [16]
Venus Swimwear: 1984 United States Victoria's Secret: 1977 United States Vilebrequin: 1971 France Volcom: 1991 United States Watersun Swimwear: 1955 Australia Wicked Weasel: 1994 Australia XTG Extreme Game: 1987 Spain Yandy.com: 2007 United States Zoggs: 1992 Australia Zoke: 1996 China
Throughout the 1970s and 1980s, Jantzen recognized that working women wanted attractive beachwear for weekends and vacations. In some resort areas, swim separates, cover-ups, and ankle-length beach skirts completed many swimsuit ensembles. Jantzen began to work with nylon and spandex to add stretch that holds shape.
Swimply explores the political history of women's swimwear using various sources, ... bell-bottom pants and polyester of the 1970s, Giorgio Armani-designed, "American Gigolo" relaxed suits of the ...
The word "swimsuit" was coined in 1915 by Jantzen Knitting Mills, a sweater manufacturer who launched the Red Diving Girl swimwear brand. [41] The first annual bathing suit day at New York's Madison Square Garden in 1916 was a landmark. [42] The swimsuit apron, a design for early swimwear, disappeared by 1918, leaving a tunic covering the ...