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Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels.
The account executive is also tasked with bringing more clients into the agency to increase revenue. The account executive will typically have 1 or 2 assistants and reports to the respective account supervisor/manager [2] and/or to the client service director/account director. This depends on the country and on the account (s)he is working for.
CEO says forget salary, pay $23,700 fee The CEO of Indian food delivery giant Zomato has stoked a public debate by advertising a chief of staff job with an unusual twist: there will be no salary ...
UBS publishes various statistics relevant for calculating net wealth. These figures are influenced by real estate prices, equity market prices, exchange rates, liabilities, debts, adult percentage of the population, human resources, natural resources and capital and technological advancements, which may create new assets or render others worthless in the future.
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Major shareholders of Multiply Group include International Holding Company (IHC) which was ranked second among the top 10 most valuable listed companies in UAE by Forbes Middle East. [10] [1] [2] The Group's investments span across 5 industries: media and communications, utilities, ventures, wellness and beauty, and the digital economy. [11] [5 ...
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside ...
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