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The package for this beer was called a "conetop". The interest in canned beer suddenly grew so fast that by 1937, 23 breweries were producing 40 brands of canned beer. [1] World War II temporarily stopped this innovation. Canning of beer for the general public resumed in 1946. By this point, most breweries were using flat top cans instead.
Keystone beer is a product of the Molson Coors Beverage Company in Golden, Colorado. It was first introduced in Chico, California in September 1989. Keystone Ice can be found in canned, kegged, and occasionally, bottled form, with 5.9% ABV. Keystone Light has a 4.13% ABV; [1] roughly equal to other macro "light" brews.
Its label includes a picture depicting a lifesaver encircling a ship's anchor superimposed over the port's lighthouse hill, known locally as "Cerro del Crestón." [3] In Mazatlán, the beer is available in three different size bottles: "cuartitos" (180 ml; 6 US fl oz), "medias" (350 ml; 12 US fl oz), and "ballenas" (950 ml; 32 US fl oz).
The packaging uses a red design featuring a chulapo man in a cap and houndstooth waistcoat, echoing the Moretti branding. It trades heavily on its Spanish associations, using the slogan "El Alma de Madrid" ("the soul of Madrid"), although it is brewed in Tadcaster, [9] [10] which has long been a centre for British brewing.
The label includes the "Girl in the Moon" logo, which features a woman in a circus costume seated on a crescent moon. [15] The brand helped popularize 7 U.S. fl oz (207 ml) pony bottles, introduced in 1972. [16] [17] Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity.
The claim was based on a press release by 5W Public Relations, [26] [27] whose customers include competitors of the maker of Corona. [17] 5WPR had done a phone poll of 737 American beer drinkers, and presented the results as related to the pandemic. However, the question responsible for the 38% statistic did not actually mention COVID-19 as a ...