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Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. [1] [4] It was first produced in 1975.The company also produces Miller Genuine Draft and Miller High Life.
Through this acquisition and others, Molson Coors owns a number of notable beverage brands including Blue Moon, Carling, Coors Banquet, Coors Light, George Killian's Irish Red, Granville Island Brewing, Hamm's, Hop Valley, Leinenkugel's, Miller High Life, Miller Lite, Milwaukee's Best, Molson Canadian, Molson Export, Steel Reserve, and Terrapin.
Miller Lite: An American-style light lager. Introduced in 1972, it was the first light beer to see wide popularity. It is 4.2% abv (4% in Canada). Miller High Life Light: Introduced in 1994, it had 4.1% abv. It was discontinued in 2021 to focus on Miller Lite, but brought back in 2024. [18] [19]
High Life Light was first introduced in 1994 as a "lighter take on the 120-year-old favorite," Miller High Life says on its website. High Life Light was discontinued in 2021, along with several ...
Notable brands include Blue Moon, Carling, Coors Banquet, Keystone, Coors Light, George Killian's Irish Red, Granville Island Brewing, Hamm's, Hop Valley, Leinenkugel's, Miller High Life, Miller Lite, Milwaukee's Best, Molson Canadian, Molson Export, Steel Reserve, Terrapin, Vizzy Hard Seltzer, Trebjesa brewery, Staropramen and Ožujsko pivo. [24]
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Launching at Super Bowl XIX in 1985, the "Gimme a Light" ad campaign propelled, by 1994, the brand beyond Miller Lite, the original category definer. [ 18 ] From 1987 to 1989, Spuds MacKenzie , a bull terrier was used as a mascot in the Bud Light commercials.
Miller Lite Responds to Bud Light’s Super Bowl Ad. For premium support please call: 800-290-4726 more ways to reach us