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First observed in the United States on November 27, 2010, Small Business Saturday is a counterpart to Black Friday and Cyber Monday, which feature big box retail and e-commerce stores respectively. By contrast, Small Business Saturday encourages holiday shoppers to patronize brick and mortar businesses that are small and local.
Small Business Saturday is another great way to get your holiday shopping started while supporting local businesses. Here's how to shop small online.
ICYMI, November 25 (aka the day after Black Friday) is Small Business Saturday—a day to celebrate, learn about, and shop from cool companies that typically fly under the radar.
When is Small Business Saturday This Year? Small Business Saturday takes place annually on the Saturday after Thanksgiving. This year, it falls on November 27, 2021. Where to Shop on Small ...
Thanksgiving, Small Business Saturday, Cyber Monday, Giving Tuesday, Christmas, Buy Nothing Day Black Friday is the Friday after Thanksgiving in the United States . It traditionally marks the start of the Christmas shopping season and is the busiest shopping day of the year in the United States.
November 29 () 2025 date: November 28 () 2026 date: November 27 () 2027 date: November 26 () Frequency: Annual: First time: September 1992; 32 years ago () Related to: Black Friday, Cyber Monday, Green Monday, Small Business Saturday, Giving Tuesday, Thanksgiving