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  2. Reward system - Wikipedia

    en.wikipedia.org/wiki/Reward_system

    The reward system (the mesocorticolimbic circuit) is a group of neural structures responsible for incentive salience (i.e., "wanting"; desire or craving for a reward and motivation), associative learning (primarily positive reinforcement and classical conditioning), and positively-valenced emotions, particularly ones involving pleasure as a core component (e.g., joy, euphoria and ecstasy).

  3. McGuire's Motivations - Wikipedia

    en.wikipedia.org/wiki/McGuire's_Motivations

    McGuire first divided the motivation into two main categories using two criteria: Is the mode of motivation cognitive or affective? Is the motive focused on preservation of the status quo or on growth? Then for each division in each category he stated there is two more basic elements.

  4. Motivation - Wikipedia

    en.wikipedia.org/wiki/Motivation

    Motivation is an internal state that propels individuals to engage in goal-directed behavior.It is often understood as a force that explains why people or animals initiate, continue, or terminate a certain behavior at a particular time.

  5. Process theory - Wikipedia

    en.wikipedia.org/wiki/Process_theory

    A process theory is a system of ideas that explains how an entity changes and develops. [1] Process theories are often contrasted with variance theories, that is, systems of ideas that explain the variance in a dependent variable based on one or more independent variables.

  6. Expectancy theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy_theory

    The expectancy theory of motivation explains the behavioral process of why individuals choose one behavioral option over the other. This theory explains that individuals can be motivated towards goals if they believe that there is a positive correlation between efforts and performance, the outcome of a favorable performance will result in a desirable reward, a reward from a performance will ...

  7. Maslow's hierarchy of needs - Wikipedia

    en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

    Maslow's hierarchy of needs is an idea in psychology proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1] The theory is a classification system intended to reflect the universal needs of society as its base, then proceeding to more acquired emotions. [ 18 ]

  8. Reversal theory - Wikipedia

    en.wikipedia.org/wiki/Reversal_theory

    Reversal theory is a structural, phenomenological theory of personality, motivation, and emotion in the field of psychology. [1] It focuses on the dynamic qualities of normal human experience to describe how a person regularly reverses between psychological states, reflecting their motivational style, the meaning they attach to a situation at a given time, and the emotions they experience.

  9. Monroe's motivated sequence - Wikipedia

    en.wikipedia.org/wiki/Monroe's_motivated_sequence

    Monroe's motivated sequence is a technique for organizing persuasion that inspires people to take action. Alan H. Monroe developed this sequence in the mid-1930s. [1] This sequence is unique because it strategically places these strategies to arouse the audience's attention and motivate them toward a specific goal or action.