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Fair trade coffee is coffee that is certified as having been produced to fair trade standards by fair trade organizations, which create trading partnerships that are based on dialogue, transparency and respect, with the goal of achieving greater equity in international trade.
The largest sources of fair trade coffee are Uganda and Tanzania, followed by Latin American countries such as Guatemala and Costa Rica. [76] As of 1999, major importers of fair trade coffee included Germany, the Netherlands, Switzerland, and the United Kingdom. There is a North/South divide between fair trade consumers and producers.
The fair-trade system is inefficient at transferring coffee consumers’ goodwill to producers. Direct trade is probably more efficient and sustainable than fair trade. Artificially stimulating more coffee production keeps coffee growers poor, because overproduction makes the prices fall on the world markets.
Sustainable coffee is a coffee that is grown and marketed for its sustainability.This includes coffee certified as organic, fair trade, and Rainforest Alliance.Coffee has a number of classifications used to determine the participation of growers (or the supply chain) in various combinations of social, environmental, and economic standards.
The Fair Trade Federation does not certify individual products, but instead evaluates an entire business. The FTO Mark, launched in 2004 by World Fair Trade Organization, and identifies registered fair trade organizations. UTZ Certified is a coffee certification program that has sometimes been dubbed "Fairtrade lite". [17]
It reported that "The FT was also handed evidence of at least one coffee association that received fair trade certification despite illegally growing some 20 per cent of its coffee in protected national forest land. [20] A lot of volunteers do unpaid work for firms, or market fair trade in schools, universities, local governments or parliament.