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Blåhaj and other IKEA plush toys have embroidered eyes instead of commonly used plastic eyes due to safety concerns such as choking hazards. On the product page IKEA also says they use embroidered eyes because of a concentrated effort to make their plushies last as long as possible. [1] [4] [5]
The plush was sold as part of IKEA's annual Soft Toys for Education campaign, where the company donates a portion from each toy sold towards various causes. The name "Lufsig" is derived from the Swedish verb "lufsa", meaning "to lumber", and its transliterated Chinese name sounds similar to a profanity when pronounced in Cantonese .
In 2018, the company's plush toy shark "Blåhaj" was widely used in an internet meme, [262] [263] [264] with social media users posting humorous photos of it in their homes. [265] IKEA has been referenced a number of times in novelty music. In 2003, American musician Jonathan Coulton released the song "IKEA" on the album Smoking Monkey.
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Besides stuffed animals, other products bear the Pillow Pets name, such as blankets, slippers, hats, and print pajamas. Brush Pets, which are toothbrushes based on Pillow Pets were also products. Three Pillow Pets books and two board games are also available. In late October 2011, a Pillow Pets video game was released for Nintendo DS. [13]
Similarly in the Philippines, some Christian ethnic groups have the same allusion of a rat when they lose the teeth. However, unlike in the Hispanic countries, the rat is not named. El Ratoncito Pérez stars in the 2006 Spanish-Argentine film The Hairy Tooth Fairy and its 2008 sequel. He has also been used in Colgate marketing in Venezuela.