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  2. Heuristic-systematic model of information processing - Wikipedia

    en.wikipedia.org/wiki/Heuristic-systematic_model...

    The heuristic-systematic model of information processing (HSM) is a widely recognized [citation needed] model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. [1] The model states that individuals can process messages in one of two ways: heuristically or systematically. Systematic processing entails ...

  3. Heuristic - Wikipedia

    en.wikipedia.org/wiki/Heuristic

    Gigerenzer & Gaissmaier (2011) state that sub-sets of strategy include heuristics, regression analysis, and Bayesian inference. [14]A heuristic is a strategy that ignores part of the information, with the goal of making decisions more quickly, frugally, and/or accurately than more complex methods (Gigerenzer and Gaissmaier [2011], p. 454; see also Todd et al. [2012], p. 7).

  4. Heuristic (psychology) - Wikipedia

    en.wikipedia.org/wiki/Heuristic_(psychology)

    The deviation is then explained by a heuristic. This research, called the heuristics-and-biases program, challenged the idea that human beings are rational actors and first gained worldwide attention in 1974 with the Science paper "Judgment Under Uncertainty: Heuristics and Biases" [14] and although the originally proposed heuristics have been ...

  5. Best-first search - Wikipedia

    en.wikipedia.org/wiki/Best-first_search

    Best-first search is a class of search algorithms which explores a graph by expanding the most promising node chosen according to a specified rule.. Judea Pearl described best-first search as estimating the promise of node n by a "heuristic evaluation function () which, in general, may depend on the description of n, the description of the goal, the information gathered by the search up to ...

  6. Social heuristics - Wikipedia

    en.wikipedia.org/wiki/Social_heuristics

    Base-Rate heuristic. The process that involves using common mental shortcuts that help a decision to be made based on known probabilities. For example, if an animal is heard howling in a large city, it is usually assumed to be a dog because the probability that a wolf is in a large city is very low. [25] Peak-and-end heuristic. When past ...

  7. Take-the-best heuristic - Wikipedia

    en.wikipedia.org/wiki/Take-the-best_heuristic

    In psychology, the take-the-best heuristic [1] is a heuristic (a simple strategy for decision-making) which decides between two alternatives by choosing based on the first cue that discriminates them, where cues are ordered by cue validity (highest to lowest). In the original formulation, the cues were assumed to have binary values (yes or no ...

  8. Heuristic (computer science) - Wikipedia

    en.wikipedia.org/wiki/Heuristic_(computer_science)

    Another example of heuristic making an algorithm faster occurs in certain search problems. Initially, the heuristic tries every possibility at each step, like the full-space search algorithm. But it can stop the search at any time if the current possibility is already worse than the best solution already found.

  9. Availability heuristic - Wikipedia

    en.wikipedia.org/wiki/Availability_heuristic

    Due to the availability heuristic, names that are more easily available are more likely to be recalled, and can thus alter judgments of probability. [31] Another example of the availability heuristic and exemplars would be seeing a shark in the ocean. Seeing a shark has a greater impact on an individual's memory than seeing a dolphin.