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Gillette also introduced the Techmatic, a new type of razor that used a continuous spool of stainless blade housed in a plastic cartridge. [37] [38] The success of the coated Super Blue blades marked the start of a period when chemistry became as important as metallurgy in Gillette's blade manufacturing.
"The revolution will not get rid of the nubs", the nubs being beard stubble, from a Gillette Techmatic razor advertisement of the period; Willie Mays, baseball player "NBC will not be able to predict the winner at 8:32", a reference to television networks predicting the winner of presidential elections shortly after the polls close at 8 p.m.
Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [12]
The Gillette Safety Razor Company was awarded a contract to supply the American troops in World War I with double-edge safety razors as part of their standard field kits (delivering a total of 3.5 million razors and 32 million blades for them). The returning soldiers were permitted to keep that part of their equipment and therefore retained ...
King Camp Gillette (January 5, 1855 – July 9, 1932) was an American businessman who invented a bestselling safety razor. [1] Gillette's innovation was the thin, inexpensive, disposable blade of stamped steel. [2] Gillette is often erroneously credited with inventing the so-called razor and blades business model in which razors are sold ...
Gillette "Adjustable" An animated, anthropomorphic Gillette Techmatic razor has the pitch of his voice lowered, each time the dial on him is adjusted from "Hi" to "Lo". Gillette "Hands Down" A giant blob of Gillette Foamy shaving cream sticks to a man's hand, free of any drip. Gillette "Swedish Lady Barber"