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Multicultural marketing, also known as ethnic marketing, is a strategic approach in marketing aimed at specific ethnic audiences distinct from the majority culture within a country, often referred to as the "general market." This practice leverages the unique cultural attributes of ethnic groups —including language, traditions, celebrations ...
Ethnic identity development. Ethnic identity development includes the identity formation in an individual's self-categorization in, and psychological attachment to, (an) ethnic group (s). Ethnic identity is characterized as part of one's overarching self-concept and identification. It is distinct from the development of ethnic group identities.
Ethnic studies. Ethnic studies, in the United States, is the interdisciplinary study of difference—chiefly race, ethnicity, and nation, but also sexuality, gender, and other such markings—and power, as expressed by the state, by civil society, and by individuals. Its origin comes before the civil rights era, as early as the 1900s.
Definition. Academic Yu Shi tenders an operational definition for ethnic media: “Ethnic media are often regarded as media by and for ethnics in a host country with content in ethnic languages." [1] Shi also adds, ethnic media “can be published by big ethnic media groups and by small organic ethnic communities”, as well.
An ethnic stereotype or racial stereotype involves part of a system of beliefs about typical characteristics of members of a given ethnic group, their status, societal and cultural norms. A national stereotype does the same for a given nationality. The stereotyping may be used for humor in jokes, and/or may be associated with racism.
The Nonprofit Executive Alliance is a social impact coalition of CEOs that advances leadership, strengthens local communities and provides a unified voice for the sector. The expansion of impact ...
Diversity refers to the presence of variety within the organizational workforce, such as in identity and identity politics. It includes gender, ethnicity, sexual orientation, disability, age, culture, class, religion, or opinion. [2][12] Equity refers to concepts of fairness and justice, such as fair compensation and substantive equality. [12]
t. e. An ethnicity or ethnic group is a group of people who identify with each other on the basis of perceived shared attributes that distinguish them from other groups. Those attributes can include a people of a common language, culture, common sets of ancestry, traditions, society, religion, history, or social treatment. [1][2] The term ...