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Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.
Conducting market research pulls details together to help you choose new products or services to launch. They also help identify your audiences and best marketing strategies so you are ready to act without the guesswork.
Analyzing internal data is one of the most effective ways to conduct market research because it’s not hypothetical. This form of primary research is based on insights from your real life customers, and past performance and can be qualitative or quantitative.
In this piece, I’ll explain what a buyer persona is and show you how to combine different research methods to form and create detailed buyer personas. In just a few thoughtful steps, you’ll walk away with consumer stories and profiles representing your customer base.
Making the Most of a Competitive Analysis. As you conduct competitor research, make sure you understand how findings affect your business. Pull in relevant statistics to show how you compare. This allows you to make the most of your research and helps demonstrate your points to stakeholders.
Competitive market research is a vital exercise that goes beyond merely comparing products or services. It involves an in-depth analysis of the market metrics that distinguish your offerings from those of your competitors.
If you’re an inbound marketer looking to optimize your website, understanding how to do keyword research is a must. In this post, we’ll define what keyword research is, why it’s important, how to conduct your research for your SEO strategy, and how to choose the right keywords for your website. Table of Contents.
In this article, we'll define what a focus group is, give you an agenda to follow when conducting on, explain how to run a focus group step-by-step, and help you plan your questions with a focus group questionnaire.
AI market research tools use artificial intelligence to gather and analyze market data. They pull in data from different sources, spot trends, predict future shifts, and break down complex info into simple insights.
Market research is the process of examining an industry's buyers, the product these buyers want, and where they're currently getting it. By engaging the right people and data, a business can use this research to position itself in the market and predict where the market will go in the future. Market research can answer various questions about ...