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  2. Wonderbra - Wikipedia

    en.wikipedia.org/wiki/Wonderbra

    Canadian Lady's management knew that girdles were out, but bras would remain an essential part of women's wardrobes. So during the 1960s, while competitors were cutting back on their bra marketing and diversifying into other products, Canadian Lady aggressively pursued bra market share. [15]

  3. People Are Sharing Old Photos From The ‘60s, And The Fashion ...

    www.aol.com/106-fashion-looks-60s-show-060048390...

    The 1960s brought us The Beatles, Bob Dylan, beehive hairstyles, the civil rights movement, ATMs, audio cassettes, the Flintstones, and some of the most iconic fashion ever. It was a time of ...

  4. History of cleavage - Wikipedia

    en.wikipedia.org/wiki/History_of_cleavage

    About 70% of women who wear bras wear a steel underwire bra according to underwear manufacturer S&S Industries of New York in 2009. [208] In 2001, 70% (350 million) of the bras sold in the U.S. were underwire bras. [209] [208] As of 2005, underwire bras were the fastest-growing segment of the market. [210]

  5. Rudi Gernreich - Wikipedia

    en.wikipedia.org/wiki/Rudi_Gernreich

    It was quite similar to the original bra of the 1920s and like the first modern bra invented by Mary Phelps Jacob, two handkerchiefs attached to a band and tied around the chest. Gernreich's no-bra was little more than that. Both the 1920s and the 1960s celebrated the stick-like figure of adolescence, and with that meant small, flat breasts. [43]

  6. Madonna revisits iconic cone bra while showing off wardrobe ...

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  7. 1945–1960 in Western fashion - Wikipedia

    en.wikipedia.org/wiki/1945–1960_in_Western_fashion

    Fashion illustration of a "corselette", showing the pointed bust and curvy hipline of 1953. Actresses Marilyn Monroe and Jane Russell wear halter-top summer dresses, Hollywood, 1953. Actress Martha Hyer's hair is worn in a short and curly poodle cut in this publicity photo for Sabrina, 1954.

  8. Why are bras so expensive? 4 factors behind bra cost ... - AOL

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  9. History of bras - Wikipedia

    en.wikipedia.org/wiki/History_of_bras

    Literature from Ancient Greece suggests the use of a specialized garment meant to support and contain women's breasts. In Book 14 of Homer's Iliad, written in the archaic period of classical antiquity, Homer refers to Aphrodite's "embroidered girdle" (Ancient Greek: κεστός ἱμάς, kestós himás) as being "loosed from her breasts", indicating a decorated breast-band rather than a ...