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A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a wordmark.
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
Scoot: The logo was "Scoot" on a yellow circle with the tilted "t" outside. The livery consisted of the airline's website in the fuselage and airline's name on the vertical stabilizer, on top of an orange wave. Solaseed Air: The logo is a 3D green fluid with 2 dots, indicating a smile. Southwest Airlines: Yellow, red and royal blue livery.
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a product or service from a particular source and distinguishes it from others.
In regard to uploading company logo images, please note the guidelines at Wikipedia:Logos.Two relevant guidelines state: "Logos that contain corporate slogans should be omitted in favour of equivalent logos that do not", and "Generally, logos should be used only when the company and its logo are reasonably familiar".
Conceived for one of the world's most beloved comic brands, Marvel's iconic red and white logo showcases the ability of a unique logo to define and symbolize the ethos of a publishing empire.